From the establishment of Ming Chuan University, it has set “Strive for Excellence” as its mission, through enhancing theoretical education and practical training to cultivate professional talents who have the sense of responsibility, high moral standards, team spirit and global vision to serve the country and international society. Faculty and staff members adhere to the educational philosophy “Attending to all students with parental care, support, and guidance” of our two founders as the core ideology for education, aiming to achieve the educational goals of “Excellence, Professionalism and Internationalization.”
From its founding in 1957, Ming Chuan has now been an experienced higher education institution for more than 60 years and cultivated more than 150,000 alumni. The recognition MCU alumni receive from all sectors of the society not only builds up the reputation of the university, but is also proof of MCU’s educational philosophy. MCU occupies approximately 600 hectares over Taipei, Jihe, Taoyuan, Kinmen and Michigan locations. Currently, MCU has 12 Schools, 37 departments, 34 masters’ programs and 2 doctoral degree programs. Currently, over 20,000 students are enrolled at Ming Chuan, with the top number, domestically, of international students and students from China. Schools of Management, Law, Communication and the Institute of General Education are located on Taipei campus, while Schools of Tourism, Information Technology, Design, Education and Applied Languages, Social Sciences, Health Technology, Financial Technology and International College are located on Taoyuan campus.
The Radio and TV Department in School of Communication and Leisure and Recreation Management Department in School of Tourism both offer classes at Kinmen location to students from China, overseas Chinese students, foreign students and local students.
2 years at Kinmen + 2 years in Taiwan Joint Degree Program
Established in 1999, the mission of Radio and TV Department is to cultivate outstanding talents in the field of radio and TV, with the educational goals of: 1. Strive for teaching excellence, cultivate talents in the field of radio and TV who are equipped with information technology application ability and creative and research ability; 2. Cultivate professional talents for radio and TV project planning and production; 3. Cultivate professional talents with global vision.
Features Since its establishment, the Department has adhered to the education focus of “Integrated Communication” in the School of Communication by recruiting professional faculty in radio, TV and relevant fields to provide high quality instruction and at the same time enhance the resource integration within the School and continue to establish a complete and comprehensive system for the department.
Regarding visual images, our courses focus on MV, micro film, documentary, drama, while extended courses include script writing, storyboard, and practical filming, editing and post-production. For programs, we introduce courses in online streaming using the lartist system and the Eight claw dragon (BaChuaRong) system and set these as the competitive teaching focus of the department. For sound, aside from traditional radio show production and broadcasts, we put equal focus on sounds, sound effects, and Fukien dialect broadcasting. A feature worth mentioning is that the pop music course taught by faculty from the industry has become one of our featured courses and has cultivated many talents in related fields each year.
The most distinctive feature of Radio and TV Department is that internship system that is adopted in the practice radio station and TV station. During the four years of study, students can learn to use the facility to record, film, edit, plan, host and simulate for producing programs, as well as how to maintain and repair the equipment from the basic level to advanced level. Moreover, we cooperate with School of Communication to promote the “Digital Multi-media Experiment Platform” to implement six goals including diversification, multimedia, multi-channel, digitalization, professionalism and integration for advancing the areas of integrating and reformatting.
The Department emphasizes students’ mobility. Each year, many students participate in exchange programs with educational institutes overseas or 895 and 211 universities in China. Meanwhile, students from Japan, Singapore, Malaysia, China, Hong Kong and Macau are studying alongside of domestic students in the department. Over time, students’ vision and cross-cultural communication abilities are enhanced.
TV News Division: News anchor, news reporter, news editor
TV Sales Division: TV station market analyst, TV station sales rep
Radio station News Division: Radio news reporter, radio editor
Further Study: The university provides a “4+1” program which allows students to take master’s courses in their 3rd and 4th year of university. After students are admitted to the Master's Programs in New Media and Communication, they can complete their thesis or work report in one year and pass the oral examination to earn a master’s degree.
Resources and Facilities in Professional Classrooms
Digital Multi-media Experimental Platform The Digital Multi-media Experimental Platform was established to break the old operational mode of primarily focusing on media and adopting information technology type as the new definition. The training implemented emphasizes the integration of different types of information technology, allows students to effectively use digital technology and at the same time cultivate their ability to work as a team and elevate their employment competitiveness.
Media News Media News began on November 1, 1982 and set its motto as “the news among all news, the medium among all mediums,” and serve to “monitor” the media. Deep investigation, comparisons, interviews and analysis of relevant media-related incidents in important news allow readers to gain a deeper understanding about current media developments and direction. Positive reviews and recognitions are received from media, industry, government and academia.
MC TV Founded in November 1985, MC TV was the first cable television station operated by a higher education institution in Taiwan and was also one of the earliest campus TV stations transformed to Internet TV. MC TV strives to provide the most advanced learning environment for students in the School of Communication. Professionals from the industry are invited to convey professional experiences for students to become familiar with the complete procedures for TV production to cultivate future talents for production. In 2005, School of Communication upgraded the original studio to a virtual studio system. The upgraded virtual studio breaks the boundaries of space and allows students to further use their creativity.
MC Broadcasting Station Kinmen Location campus radio “Voice of MC Kinmen” FM88.3 officially started broadcasting on March 18, 2017. Listeners can tune in to the radio station by connecting online via cellphone or computer at http://radio.km.mcu.edu.tw Aside from being a platform for teaching and internship of radio-related courses at Kinmen Location, “Voice of MC Kinmen” also plays a public welfare function for English teaching and government propaganda in the community. We introduce quality English radio programs so children from disadvantaged family can access learning resources and thus achieve the goal for promoting public welfare. Another main focus is the programs produced by our students by using their creativity and abilities; these programs covers themes such as movies, music, life, people and household matters which display students’ learning outcomes.
Industry-academia Collaboration Center The Center focuses on the interactive relationship with the media industry. Through various collaborations, students may have the chance to interact with the industry and gain deeper understanding of its updates and trends. In the promotion of industry-academia collaboration, the Center organized the 2004-2006 AY “Master Teacher Workplace Experiential Project,” selected outstanding students to be interns in industry CEOs’ offices. During the Beijing Olympics, the office cooperated with ELTA Technology Co., Ltd and selected students to assist with live broadcasting affairs in Beijing. This earned high affirmation by the industry.
Integrated Marketing Communications Center Integrated Marketing Communications Center (IMCC) was established to assist School of Communication in cultivating talents of PR activity and management and promote the production and implementation standards of related School projects. Through the interaction in industrial circles, students can further their practical abilities and acquire relevant experiences.
Information and Communication Research Center Established in 2002, the goal of the Center is to assist all units under the School in the establishment, maintenance and management of hardware and Internet connections. From the establishment of the Center, is has been assisting the School to carry out a series of digitalization projects. In July 2003, practical media courses were formally introduced to cooperate with Digital Multi-media Experimental Platform and assist in the teaching and internship in all practice media and Centers.
In-Service Masters Program Of Public Affairs
FEATURES OF THE EMPA
In order to fulfill the need of those who work either in public sector or non-profit organizations, the EMPA program of the Department not only offers modern management and research training but also pay special attention to the analysis of practical cases. With the effort of integrating theories and practices, we hope to build up the leadership and analytical skills for managers working in both public and private sectors.
The program is divided into two branches, public management and project management. With the former focusing on organization leadership and administrative management and the latter concerning the project analysis and achievement of coordination and integration.
The Department of Public Affairs prepares students to become the first class managers of public affairs and guide citizens to actively participate the planning and management of various public affairs. In addition, we aim to broaden students’ horizon and his/her quality of humanities. A full-fledged elite with leadership capability is always what we want to deliver to the society.
We stared to propose an EMPA program called public management and community development for those who need to advance their knowledge in the field of public affairs. And this program was offered both on Taipei and taoyuan campus.
The graduate school and undergraduate program of the department was established in 2001 and 2003 respectively.
We will consider the graduate program as the core of the department in the future and treat undergraduate students as prospective graduate students. In addition, we will keep updating course design for both graduate and EMPA programs so that everyone graduating from their program can not only conducting research independently but also has the capability and knowledge to deal with problems in the work place.
G1: Developing managers of public affairs.
G2: Emphasizing both theoretical and practical knowledge.
G3: Developing learners’ abilities to solve complex public problems.
DEPARTMENT CORE COMPETENCY
C1： Administrative and leadership
C2： Independent research and thesis writing skills
C3： Policy analysis and solving
According to the tendency of public affairs, the department frequently shapes its goals and accordingly update its courses.
In line with technical development, the department explores new teaching approaches in integrating the field of project management and public affairs. Therefore, we prepare our students for meeting their job needs.
The teaching quality of our faculty members is outstanding and sufficient for students’ need,
The faculty members take advantage of using multiple teaching techniques. In addition, they are fairly flexible in meeting different situations of various classes.
We not only have adequate faculty members but also enjoy reputation for brilliant academic researches and professional performance in diversified areas.
We constantly hold various academic activities to offer platform for publishing research findings in public affairs .
We, as a department, have the only public opinion survey classroom and mock council across nation. These professional classrooms provide students with the opportunity to apply theories learned to the practical situations.
Address：5 De Ming Rd., Gui Shan District, Taoyuan City 333, Taiwan Phone：+886 3 350-7001#3675
Leisure and Recreation Management Department, School of Tourism
2 years at Kinmen + 2 years in Taiwan Joint Degree Program
The course design of the Leisure and Recreation Management degree program values theory and practice equally, with a curriculum that references those of renowned universities in Europe and the USA. Undergraduate students must successfully complete 128 credits, and all students must pass the requirements for Service-Learning, English Proficiency, Information Technology Proficiency, Chinese Proficiency, Sports Ability, and Basic Professional Skills of the department in order to graduate.
1. Fundamental Courses: Introduction to Leisure and Recreation, Introduction to Travel and Tourism, Introduction to Hospitality Management, Japanese I, Resources Investigation in Leisure and Recreation, Leisure Sports, Leisure and Recreation Marketing Management, Outdoor Recreation Practices, Children's Play, Campground Management, Community Leisure and Nonprofit Organizations, Tourism Japanese, Environment Interpretation and Guide, Resort Management, Sociology of Leisure, Environmental Conservation and Education.
2. Advanced Courses: Sustainable Resource Management in Leisure and Recreation, Tour Planning, Research Methods, Statistical Methods and Data Analysis, Leisure and Recreation Programming, Commercial Recreation, Human Resources Management in Leisure and Recreation, Research Project, Green Industry Management, National Park and World Heritage, Environmental Planning and Management in Leisure and Recreation, Leisure and Recreation Practices, Safety and Risk Management, Foundation of Casino Industry, Waterfront Recreation, Mini-cruise Management, Leisure Sport Club Management, Environmental Impact Assessment, Real Estate Development in Leisure and Recreation, Advanced Internship, Seminar on Industry Practices.
Future Career Prospects
1. Leisure Project Planners: Future careers include employment in theme parks, exhibition planning companies, public relations/ advertising firms, and so forth. 2. Leisure Space and Resources Planner: Careers may be pursued in a leisure space planning companies, government departments, land development companies, and so forth. 3. Recreation Business Managers: Focus on jobs where professional training in leisure industry marketing management and leisure industry human resources management are needed. 4. Leisure Sports Managers: Careers may be pursued in gyms, golf clubs, outdoor adventure companies, and so forth. 5. Recreational Environment Guides: Including guides for tourist factories, museums or national parks, and so forth.
1. Internship program in industries Domestic: Internship programs with more than 50 famous companies in the industry to meet the goal for combining theory with practice. Overseas: Granted MOE Pilot Overseas Internship Program for 3 consecutive years which subsidizes students to join internship programs in the US or Japan.
2. Visits to Renowned Firms Based on their courses, student visits are arranged to famous domestic firms, in related fields such as theme parks, yacht industry, tourist factories, and farms, to familiarize students with the actual operation situation.
3. International Exchange Activities Provides international exchange opportunities including visiting and interacting with renowned universities, international academic symposia and learning away from home program.
4. Professional Situational Classroom
Space Planning Classroom: Cultivate talents for recreational space and resources planning. The classroom is equipped with recreational matters planning work spaces, planning software and computers.
Outdoor sports fields: Golf Driving Practice Range, Paintball Course, and Archery Range are provided to cultivate talents for recreational sports management.
Gaming Classroom: This classroom is designed for gaming and recreation cohorts, with facilities for black jack, baccarat, roulette and electronic slot machines in the classroom.
VR Leisure Travel Lab: 3 sets of advanced VR equipment are prepared for students to learn how to produce VR products of different types for recreational activities.
1. Overseas Chinese Student Recruitment Please refer to the website of university entrance committee for overseas Chinese students for more information http://www.overseas.ncnu.edu.tw/
(1) Online registration and download of Recruitment and Admission Regulations pamphlet: Please download the pamphlet on the website of University Entrance Committee for Mainland Chinese Students at http://rusen.stust.edu.tw and fill in relevant forms.
(2) Qualification for registration 1.Student register with the university entrance examination of China score and do not need to take another examination. 2.This registration will not interfere the student distribution in China; students can give themselves another choice.
The tuition fee for one semester is around 50,000 NTD (approximately 1,100 MYR).
Guest house accommodation (4-person suite with air-conditioner) with air-conditioner, telephone, internet, TV, refrigerator, shower, desks, chairs, mattresses and closet. Accommodation fee for one semester is 11,000 NTD (approximately 1,100 MYR).
Scholarship and Assistantship
Students enrolled to study at Kinmen location will be granted a scholarship of 25,000 NTD (approximately 2,500 MYR) in the first semester (Each academic year is separated into 1st and 2nd semesters.). Students whose average grade in the 1st semester is above 75 points and conduct grade is above 84 points are eligible for a scholarship in the second semester.
While studying at Kinmen location, students are eligible to apply for study, transportation and book subsidy of 14,000 NTD (approximately 1,400 MYR) per year from Kinmen government.
There are 16 internal scholarships for which students (including students from Mainland China) may apply annually; there are around 1500 scholarship awardees each year. The total amount available is around 10 million NTD (approximately 1 million MYR).
All types of counseling and guidance are available, including academic, psychological, and emotional counseling, trouble in making friends or with health insurance. This assists students from Mainland China and their parents in getting used to life in Taiwan, including the procedures to enter Taiwan.
Students are all enrolled in the student accident insurance program. Aside from this, students can also choose to enroll in group health insurance with Mercuries Life Insurance Co. Ltd.
Kinmen and Xiamen are separated only by a narrow strip of water. Kinmen is one of the transportation hubs in the Mini-Three-Links, thus the transportation between them is very convenient.
Travel time between Kinmen and the main island of Taiwan via boat is 55 minutes, with 46 round trips daily.
Travel time between Kinmen and Wu-tong terminal in Xiamen via boat is 30 minutes, with 18 round trips daily.
Travel time between Kinmen and Quanzhou Shijin terminal via boat is 60 minutes, with 4 round trips daily.
※Students are not required to apply for visa to study or travel in Taiwan.
There are plenty of resources here, but university is university, where knowledge and ability won’t come to you automatically, instead, you have to seek it by yourself. In this university, you can live your life with ease, with a troubled mind, or being busy and fulfilled. You have to be responsible for yourself and select your own way to spend your days here. Nevertheless, this is also very crucial for your own life.
－Journalism Department, 張晨昱 (Xiamen, Fuk-kien)
It is easier for us to know each other and gradually get used to life here. Classmates are friendly and we get along pretty well. It feels like home here. Even though after 2 years, we will be back to our own campus, I will cherish the time we spent here.
－ Leisure and Recreation Management Department, 余欣怡 (Malaysia).
Ming Chuan University came to China to promote student recruitment when I was deciding my university department choices. After getting to know the university, I decided to apply for it. I love English and the language has been my strength. After taking IELTS, I am thinking to take this as a step for overseas exchange or further study. Kinmen is not far from Xiamen and Ming Chuan University is a good platform for me.
－Journalism Department, 黃奕瀅 (Xiamen, Fuk-kien)
■ Taipei 250 Zhong Shan N. Rd., Sec. 5, Taipei 111, Taiwan Telephone: +886 2 2882-4564